The popularity of Bluetooth Marketing continues to grow, but many people are still unfamiliar with the concept. Bluetooth Marketing sends coupons, flyers, or other content to cell phones using a wireless Bluetooth connection to a consumer’s cell phone, smart phone, or other Bluetooth enabled device. Consumers must be within the Bluetooth range of the server in order to be contacted by the server. Consumers receive a customized contact message and must opt-in to receiving the advertisement before it is sent. After the consumer has consented, the advertisement – which may be a JPG or GIF image, and MP3 audio file, 3GP video, or other content – is transferred to the consumer’s cell phone via Bluetooth. No identifiable information, including phone numbers, is collected during the flyer transmission.
This process is cost effective as there are no per-message fees for the consumer or the owner of the Bluetooth Marketing server. It is also environmentally friendly as it reduces the number of paper flyers that are created and distributed.
Since Bluetooth Marketing is still fairly new, consumers need to be educated about how to receive Bluetooth flyers and they need to be reassured that the flyer is coming from a trusted source. Using print signs along with Bluetooth flyers can significantly improve the performance of an ad campaign. The presence of the sign near the transmitter indicates the location of the Bluetooth transmission so the consumer can identify the transmission’s range and they know where they should be in order to receive the flyer.
A good sign should:
- Reassure the consumer that the transmission is from a trusted source
- Tell the consumer that no personal information, including their phone number, can be collected during the Bluetooth transmission
- Instruct the consumer to enable their Bluetooth in order to receive the flyer
- Tell the consumer the contents of the flyer they will be receiving
- Tell the consumer why they want to accept the flyer
- Provide the server’s PIN code in case their phone requests one
- Be eye catching and stylish like any good advertisement
When used at an event, a representative can be used on site to generate excitement. Some Bluetooth Marketing servers are small and can be used as a mobile device with a portable power supply. A representative can easily carry a small server in a backpack while they stroll through a crowd at an event. The representative can engage with people, discuss the product that is being advertised, and show them how to use their cell phones’ Bluetooth. Representatives wearing eye-catching outfits will draw attention making it easy to interact with the crowd. The representative should then ask people to turn on their Bluetooth and accept the advertisement and offer any assistance needed by the consumers.
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