Category: Location Based Marketing

The Mobile App War Is Over

The app world is the world, where competition is fierce! The fight between Google’s Android and Apple’s iOS is quite evident. They are two great platforms each with some unique strength and have access to vast quantities of apps. Who in the end will win the mobile app war?

Google pays millions to Apple to make their search engines the default search provider for iOS devices but Google collects more from ads placed on Apple devices. Apple and iOS only exist to serve the top 15% of the richest segment of the global population while everyone else is on Android. Research shows that Google’s Android enjoyed close to 78% of the market share, globally. A number of research firms show that the market is tilted towards Android. Market share alone is not the only overriding factor. Android OS phones are mainly low-end phones and the users in that location based marketing are typically not big spenders. Apple, on the other hand, works on the higher end and is reported to have 800 million credit cards on file in iTunes. That is a lot of money to grow its iPhone app business.

In the first week of January this year, iOS fans had spent around $500m on iPhone apps and in-app purchase, which is a huge amount. There are some obvious reasons for Apple’s success. Quality control is a very important, as Apple keeps a tight control on the smartphone hardware and operating system. In addition, Apple spends a huge amount of money on developers every year. But Google Play’s worldwide downloads are higher than that of the App Store as Android’s consumer base is huge. Google Play has now overtaken Apple’s App Store as the number of apps it hosts is more and also the number of developers working on the platform.

It is said the iOS app user are more app-happy and free-spending than Android users. There are plenty of stars that makes iOS app a far more attractive market than Android. Developing for Android is a hassle as – the obvious obstacle is the challenge of supporting a variety of devices from different manufacturers, with varying specs and hardware features and running a different variant of the OS.iOS mobile application development is comparatively easier than that of Android, even if you are new.

Both iOS and Android have over a million apps but both have their advantages and disadvantages. In some cases, the Android Apps available in the market lack the key features. For example, the TiVo app lets you manage your DVR’s recording but does not let you watch them. Many argue that Android’s outstanding market share will lead it to become the dominant app platform. Android’s growing popularity has had a positive effect on it app download. However, iPhone users can be sure of getting future updates at least as early as anyone else if the iOS mobile application is available on Apple’s App Store. But there are exceptions in the case of Android. When an app update comes, one has to wait for weeks or months before the update is available.

Apple’s key market is the US and Europe but it is increasing its revenue in emerging economies like India, Brazil, Mexico and Indonesia, but Google’s growth is coming mainly from these countries. Recently China is becoming a major business hub for Apple as its app download is increasing every quarter.

Article Source: http://EzineArticles.com/9550420

Omnichannel – The Next Big Shopping Experience

Imagine walking into a store to buy something and being greeted by name by a sales person. Not only that, but they seem to know you had intended to buy that TV from their website, got as far as putting it in the shopping kart, but had thought you might just pop into the store to see it working before making up your mind. You really like this store; you had even praised them on social media and always get their catalogue. Now it seems that they can read your mind, know what you have researched on your tablet on the way to work and have some brilliant ideas about what TV would suit you best. Actually, you are not many years in the future, you are benefitting from Omnichannel marketing.

There have been several stages in the evolution of marketing to consumers. In the first stage potential customers were provided with ad hoc, untargeted information about potential products. In stage two the market was segmented and people received product information according to their age, occupation, geographical location etc. Then marketing got a bit more sophisticated and loyalty programmes were started such as store cards. Potential customers received product information according to their past purchasing with that specific company. Omnichannel is the latest in marketing where companies can suggest products according to purchasing across many channels and many platforms from many retailers, consolidating this information into behaviour patterns and personalising it just for you.

Omni means many and the many channel approach provides a seamless shopping experience to the customer whether they are shopping from a tablet, a computer, through social media or in person. Click or brick, telephone or by mail the customer will be provided with the same experience. The retailer has the advantage that they have a greater understanding of the customer’s needs and can present suggestions to them as they shop. Within a retail building the retailer can map the progress of the shopper through the shop, following their eye line and seeing what they touch and what is of little interest.

All of this is possible due to the other word that really should be included within the name – integration. All the back end systems are integrated. So the database from the website is integrated with the shop database. The CCTV cameras are connected to the system so that the shopper can be viewed. A Wi-Fi or Bluetooth connection to their mobile phone helps track a customer. When the customer talks to the retail representative they will know everything about them and be able to make informed recommendations. The big difference from a multi channel experience is that the experience is seen from the customer’s point of view as opposed to the marketer’s view.

Omnichannel is a more organised, more joined up and more effective multi channel experience. Some say it is multichannel done right! It provides the physical interaction and personalised service that many people miss when shopping online and is a key differentiator for retail bricks and mortar retailers.

So how can Omnichannel marketing be achieved? First of all everything from everywhere needs to be measured, then that information needs to be sorted and understood. Lastly that information needs to be applied to each customer’s behaviour, wants and activities. Whilst online retailers have had the use of website analytics to understand what their customers do on the website and provide some insight into changes that can be made, until recently, a bricks and mortar retailer did not really understand the shopper’s experience in their stores. Why they bought and more importantly did not buy were not questions as readily answered for them.

In order to do this for a brick based retailer, there needs to be an appropriate technological platform and fully included and trained staff. As the name suggests everything needs to be integrated. However it also needs to be robust, upgradeable and easily understood by the non-technical who will be operating from it.

Only in the last few years that technology has been robust enough to support this kind of system. The sheer volume of structured and unstructured data that needed to be put together challenged hardware, networks and software.

Thankfully a few, innovative companies have sprung up that are able to use truly comprehensive in-store analytical platforms with a breath taking level of sophistication. These systems are able answer questions about shopping, aggregated across thousands of stores as well as the ability to drive deep down into this information. Retailers will soon be collaborating for the good of all and the customer will benefit.

Whilst it is the software that is driving Omnichannel marketing, the hardware is equally as important as it supports and enables fast processing and combines with the network to allow for fast data transfer and collection.

The technical platform needs to collate information from numerous, different data points which means an enormous amount of data being processed and collated. Surely we are in the era of Big Data! Some examples of data collection points include:

• WiFi and blue tooth enable devices

• Security cameras

• POS (Point of Sale) systems

• Payment cards

• Loyalty cards

• WiFi points

• Workforce Management Systems

• CRM (Customer Relationship Management Systems)

• Weather and timing systems

This information can then be processed, analysed and output to a number of tools, apps, reports and other software systems as well as produce real time alerts to phones and tablet. The type of information available is very wide and includes:

• Traffic measurements

• Buying profiles

• Buying behaviour

• Movements around a store

• Shopper demographic

• Poorly performing retail areas

In effect they answer the five vital questions that any retailer will ask themselves:

1. Are our shoppers engaged with us?

2. Are our promotions working?

3. Which bits of our marketing works best?

4. Where can I best use my staff?

5. The big one: What can I do better to become more profitable?

Some truly innovative companies are bringing buying power into the hands of the shopper and enabling the retailer to be very responsive to their needs. That is Omnichannel.

Article Source: http://EzineArticles.com/8930771

The Current State of Location Based Services [Infographic]

In a desperate attempt to look for the next big thing in customer engagement, many businesses tend to overlook a critical capability offered by the most ubiquitous tool – the location tracking capability of the mobile devices. Thanks to customers’ obsession with smartphones, physical businesses can now get telling insights into customer behavior and preferences based on their real-time location and use Location Based Services (LBS) to engage and provide personalized experiences.

Location data is the missing part of the ‘customer analytics’ puzzle as it can reveal previously unseen patterns and improve business decisions. Physical brick and mortar businesses across industries can use location intelligence to understand and engage potential customers, fulfilling the true promise of location-based technologies – to turn every visitor into a happy customer.

The following infographic will introduce LBS technology and the endless possibilities it offers.

State-of-Location-Based-Services-Infographics

Our SaaS tool Proximity MX reimagines location-based services by combining the power of Location Intelligence, Actionable Insights, and Mobile Engagement.

Article Source: http://julysystems.com/the-current-state-of-location-based-services-infographic/

The 6 Step Marketing Campaign

Solopreneurs and Entrepreneurs are urged to periodically launch marketing campaigns designed to promote the products and services sold and the brand. The purpose of marketing is to drive sales and generate revenues and profits, the life -blood of every business. In support of that suggestion, presented here is a review of the core components of a successful Proximity marketing campaign.

Step 1: Identify your target audience

Understand who you want your campaign to reach and influence. List the industry categories (e.g., for-profit, not-for-profit, social services, IT, hospitals, banking, etc.) and the job titles of your most frequent clients and most promising prospective clients. Members of the target market groups must have the motive and money to use your products or services.

Step 2: Know the competition

As you create your primary and secondary marketing campaign messages, keep your direct competitors in mind. The marketing message should promote the expertise, experience, judgment and attributes that make you superior to others with whom clients and prospects might do business. Your message should be designed to overcome current or potential objections to you and persuade those with motive and money to choose you, because hiring you will make them look good.

Step 3: Identify the primary and secondary marketing messages

What do you need to make known to current and potential clients that will help them to develop the trust and confidence required to do business with you? Refer to your knowledge of your target market groups and the competition, remembering also to reference client priorities and concerns and their objectives when using your products or services.

In the marketing messages, find ways to enhance your brand, that is, your reputation. Clients do business with those they know and like; they do even more business with those they trust and respect. Building up your image, or (tactfully) bragging about your already noteworthy brand will become the central elements of your marketing message.

Step 4: Select the media platforms

Decide which media platforms you will use to reach current and prospective clients. Marketing campaigns are most effective when they utilize more than one platform to broadcast the message to target markets. Comprehensive marketing campaigns will include a mix of online and print media platforms that feature text, visual and audio options, based on what the target audiences follow and trust.

Sponsorship of local charity events is yet another potentially effective marketing platform. When charity event sponsorships are part of your campaign, send a press release to local media outlets to request inclusion in additional media platforms. Newspaper items or radio announcements are always trusted more than paid advertisements, because news items are perceived as unbiased.

There is also an indirect and ongoing brand promotion campaign that marketing specialists are advised to conduct. Providers of B2B services are recommended to periodically schedule appearances as a host or visiting expert on webinars; serve as a panelist or moderator in programs that address topics the target audience will find relevant; speak at conferences the target audience would attend; or teach related courses or workshops as a way to enhance the value of the intangible resources that you sell, meaning, your expertise and judgment.

Step 5: Create a budget

Once you have your version of the ideal marketing plan in draft form, calculate its expected costs and the roll-out timeline. Make sure that the campaign ROI makes sense for your marketing goals. Align your marketing efforts to projected gross sales and don’t squander resources on fruitless initiatives.

Step 6: Track the campaign performance

Establishing goals and objectives for your marketing campaign are worthwhile activities. The process will guide you toward making decisions that positively impact the campaign design and furthermore, will help you understand what kind of influence you can wield through marketing activities. Decide what you want your marketing campaign to achieve and confirm the metrics that will measure and acknowledge its success or shortcomings.

Thanks for reading,

Article Source: http://EzineArticles.com/9698376

What Is Location Based Marketing?

Location-based services such as Foursquare, Gowalla, and Facebook Places have started creating a lot of buzz about a concept called “location-based marketing.”

What is location based marketing? Just another social media buzz word or something that has the potential to change the way businesses interact with their consumers?

Here is a definition from one of the leading mobile marketing gurus:

Location Based Marketing: A social media marketing strategy focusing on mobile check-in services, like Foursquare or Gowalla, to bring deals, promotions, coupons, discounts, or specials to customers in real time on their mobile devices.

At its core this strategy stands at the intersection of social media marketing and mobile marketing. Also known as “LBM” – location based marketing is creating a way for businesses to literally bring value to the palm of their customer’s hand.

Customers can “check-in” to at a store on their mobile device to unlock specials and deals. This takes the often mushy concept of “social media” and creates a way for businesses to quantify exactly how their Facebook or Twitter presence is generating revenue. Social media turns into a tool to drive real traffic into restaurants and retail stores.

LBM is a low cost and easy to use marketing strategy for small businesses and restaurants that uses cutting edge proximity marketing strategies to transform customer engagement from a small business perspective.

This is exactly why LBM has so much potential and has generated so much buzz lately in marketing circles sites – it is finally a way for brick and mortar businesses to generate concrete revenue with social media.

Article Source: http://EzineArticles.com/5728728

Why Is Marketing and Advertising Essential for Every Business?

To survive in today’s competition, every business – large, medium, or small – needs to promote itself. It should make people aware of the products and services it offers. The availability of a variety of media sources like television, radio, print, outdoor media, the Internet, etc., offers businesses numerous opportunities to promote themselves with a little effort. Many businesses have already understood the importance of marketing and advertising. Businesses in US spent around $144 billion on marketing and advertising in 2011. Globally, it was $ 498 billion.

Marketing and advertising are not the same
Marketing and advertising are two unique concepts which are important for every business to succeed. Many people wrongly assume that they are the same. But, they are not. Marketing involves various activities like identifying the target markets, their needs and requirements; new product development, promotion, building brand image, etc. Advertising, on the other hand, is one of the marketing activities. It is a kind of promotion to make consumers aware of the products/services available under a brand.

In this article, we will discuss on how marketing and advertising help businesses.

• Marketing defines target markets: Target markets or target customers is a group of people who are more likely to buy products/services offered by your business. Unless a business identifies its target market, it cannot design its advertising strategy that is customized to serve potential consumers. location based Marketing helps the businesses effectively identify their target markets. Marketing involves research to identify people who you want to sell your products and people who need your products.

• Identifies customers’ needs: It is important to continuously monitor and produce products that suit the requirements of your target group. Marketing does this exactly. It identifies customers’ requirements by conducting various polls, campaigns and research, which enable the businesses to produce products that match the needs and wants of the consumers.

• Builds brand image: Good reputation makes a company stand-out from the rest. As marketing enables a company to produce products as per the customers’ demand, and helps it conduct various programs to promote the brand and its products, a kind of brand image will be established among the public.

• Advertising helps publicize company’s products and services: While marketing involves all the back-end operations like research, collecting opinions, identifying needs and requirements and so on, advertising is associated with publicizing the brand to the consumers. It creates an awareness of the brand as well as the products/services offered by it among people and thus makes the brand well known among the target markets.

Besides creating brand awareness, an effective advertisement does have the power to persuade the public to buy the products. The diverse means of advertising include non-electronic media like newspapers, brochures, journals, magazines, banners, posters, etc., and electronic media such as television, radio, the Internet, etc.

• Differentiates company’s products from others’ products: Another advantage of advertising is that it gives a company an opportunity to differentiate its products from its competitors’ products. Many of us might have seen advertisements which compare the effectiveness of their products with that of their competitors. A popular example is consumer product advertisements, which show comparison of the products. This kind of promotion helps people understand the specialty of your brand/product.

• Enhances your presence in the market: An advertisement campaign continuously reminds the prospective customers about the brand and its products. In a troubled economy, where so many companies are coming in and going out of business within months, an ongoing advertising strategy helps businesses reach their customers effectively. In the long run, it helps the companies build long term relationship with their target customers.

• Marketing and advertising both help a business increase revenues: The final goal of both marketing and advertising is the same – to improve sales and revenues of the company. While marketing improves sales by producing products that serve the needs and wants of the customers, advertising enhances the revenues by making people aware of the products offered by the company.

Any business can accrue these benefits by considering marketing and advertising as essential elements of business. Implementing effective marketing and advertising strategies customized to a business is, however, essential and works out better when both the strategies are integrated. To make the most out of them, it is better to take help of professional advertising and marketing service providers who offer tailor-made strategies designed to meet your business goals and help you prosper and grow bigger.

Article Source: http://EzineArticles.com/7447957

The 5 Greatest Benefits of Mobile Marketing

Mobile marketing is the parallel web marketing for mobiles. It currently comes under four main types: SMS, MMS Advertising, Bluetooth Marketing, 2D bar codes and location-based marketing. Mobile marketing is still in an infant stage, but is extremely attractive and inexpensive.

Proximity marketing is on the front line in connecting potential customers to media advertisements. For example, the buyer might be at a supermarket, passing by a booth, or at a sporting event. In the event, consumers could receive a direct message on their mobile offering current promotions, specific discount codes, or other incentives.

This gives advertisers a powerful medium of communication through this new medium. First, it is crucial to understand the current rate of mobile users, currently the rate of mobile penetration is 87.6% in North America. This is the highest of all electronic media. So what exactly are the benefits of marketing to mobile users?

Benefits of Mobile Marketing:

Powerful: With the advance of the Mobile Internet, the consumer is available at any time, anywhere. It is precisely this point that the mobile is appealing. Geo-tagging allows you to make highly relevant campaigns for targeted ads. Depending on location, time or lifestyle, the messages may be different.

Relevant: Mobile marketing also offers accessibility and immediate communication with prospects. With this advantage, the messages can be customized to better promote the ad toward individuals.

Consumers: Consumers have a strong addiction to their mobile. Hence “mobile addiction” The advantage of this proximity is to be sure to communicate our messages to the mobile users in real time.

Profitable: Compared to rural radios or TVs, the introduction of a mobile marketing campaign is faster and less expensive because the consumer base is opt-ins and can be measured for its effectiveness by the advertiser quickly.

Versatile: The motive is not an object like the others. Besides its basic function, namely phone, users use it for many additional functions that can be used to conduct mobile marketing campaigns. For example, sending a game via the advertiser’s name, or dates of grand openings can automatically by synchronized to consumers devices when subscribed.

Medical professionals have jumped on mobile marketing’s versatility by connecting with patients. (Confirming appointments directly via sms, or offering outside products like seminars, or other web based products.)

Attracting a new audience that never visits websites via personal computers is another attractive reason. It may seem opportunistic, but the number of mobile terminals in the world far exceeds the number of computers and therefore users.

Before considering various mobile marketing tools, it is necessary to clarify that the legal rules are remarkably strict regarding the receipt of data on mobile. While consumers remain confused about the various provisions, the constitution and the qualification databases are governed by a particularly harsh opt-in. All these rules are consistent with the protection of consumers and must be followed exactly. Failure to do so will result in the severest punishments.

Article Source: http://EzineArticles.com/4894127

Mobile Marketing – Making A Splash For Small Businesses

Mobile Marketing is a method of establishing communication with the targeted consumer through mobile device. Medium of communication used is simple marketing text, encouraging the consumer to visit their mobile website or motivating them to participate in an audience based campaign. Few of the tools of the business and some of the concepts used in mobile marketing are MMS, USSD, Bluetooth, infrared, wireless social media, mobile internet, and mobile applications.

Mobile Marketing not only enables people to connect to internet through their cell phones, but also strengthen various communication medium in easy and efficient channels. It is cheaper than traditional marketing resources for both marketer and consumer. It is simple for any of the age group to understand the advertisement spread through mobile marketing.

In the United States of America, mobile marketing technology was not used widely until few years back. In June 2008, cell signs reported that every month approximately seventy-five billion of mobile marketing texts were sent. A number of mobile users is double of active email users in the country. These mobile marketing texts were read within fifteen minutes and the response comes within an hour compared to email in which for a response it may take months.

In thirty countries ratio of population to number of mobile device is 1:1. Eighty percent of population in United States are active mobile user. Sixty percent of earth’s population which is about four billions are using mobile on a regular basis. China itself has more than four hundred million subscribers. These facts proves that mobile marketing has a wide scope in world of marketing and it is a only medium which provides easy path for the companies to market their product directly to the customer. Coverage of mobile network connections is continuously increasing and with that number of subscribers is also increasing. Ninety percent of these connections are prepaid.

Mobile SMS Marketing is an exciting method in the world of proximity marketing. It provides meaningful method to reach the targeted audience at the right time with the best offer in form of SMS. The effectiveness of SMS marketing can be determined by the fact that majority of people can’t live without SMS. We keep sending text at every minute. It proves the ability to achieve instant access to the targeted customer anywhere and anytime. SMS marketing is a new communication medium to increase the response rate in a marketing campaign. It also means that customers can be easily engaged.

There are several interesting methods of SMS marketing to boost your business. The first one is to distribute vouchers or coupons through SMS. This can increase the sale rate of a business. It also attracts lot of customers to open sale. These SMS coupons can be easily redeemed at any outlet of a specific business.

Alerts, updates and reminders about appointments are an excellent method for service providers and attract customers to increase sales. For example a car repairing company is sending a SMS to its client reminding about servicing of their car. Even several banks and cellular network providers are using this technique to provide several easy features to their customers.

A very interesting and fruitful idea is inviting bid for auction of particular product through SMS. Companies invite bid on product such as electronic items, washing machine, television, mobile phone or car. The winner of auction is the person with the lowest and unique bid. Through this kind of SMS marketing, companies can attract attention of customers to a specific product.

There are few interesting methods for mobile marketing. One such method is marketing through Bluetooth proximity. Bluetooth has a limited reach among audience. Mobile user can send ads, images, business card and it also contact people through audio without need of their mobile number. This kind of mobile marketing is used in trade shows, activities and events in which customer’s cell phone are in close proximity of Bluetooth device.

Mobile phone applications are very interesting tool in the field of mobile marketing. Majority of people uses mobile phone to find cooking recipes, ATM location or location of an address. There are mobile applications available which meets all kind needs. Popularity of mobile application has recently grown. There are several reasons behind the increased popularity. Reasons such as development of smart phones and popularity of smart phones among mobile subscribers are responsible for increased popularity of mobile application.

Companies are targeting these mobile applications to sell and market their product. This marketing strategy provides spectacular experience to their consumer which is relevant to the marketed product. Companies achieve their aim by offering new benefit, rewards, creation, entertainment, collaboration and communities to the mobile user for daily requirements. For example, amazon is offering a new mobile application which allows shoppers to search products by uploading photo of what they are willing to buy.

Various companies are offering their customers free downloads of ringtones, wallpapers, mobile games and tagging advertisement with each of these feature to market their product. Effectiveness of SMS mobile marketing is evident with the fact that thirty seven of urban population receives SMS marketing such kind of products. Thirty six percent of urban population receives SMS related to entertainment, media companies, news and music.

May be few males ignores or delete such marketing oriented messages but females doesn’t do such kind of thing. According to a research females tries to enquire further about marketed product by interacting with customer care or straight away approaching the store. But males are very much interested in utilizing free coupons and discounts offered through SMS.

So we can understand the fact that SMS is widely used all over the world to advertise products. Several companies are taking tactical advantage of this excellent medium by advertising their products and offers.

Article Source: http://EzineArticles.com/7001136

Mobile Marketing: Easy Response Through Mobile Marketing

Marketing has its own importance in the field of business. It is not possible to reach out to the potential customers and to the public media without marketing. You will be able to scale higher heights through proper and efficient marketing. There are many type of marketing and the latest trend is among online marketing wherein the business announce the arrival of its new products and services through internet. This is commonly done by sending an email to the customer’s inbox. With the advent of mobile technology, marketing has got a new shape and it came out in the form of mobile marketing. Still, it is not possible to withstand in the business field just by using one type of marketing technology.

As a result people are forced to adopt more than one type of marketing. Some companies may not be able to handle marketing by themselves and these are commonly referred to budding companies growing in the particular business sector. They might be giving this task to third party marketing firms that are working to help the clients to promote their products and services without any issues. The budget allotted for the proximity marketing purpose will always remain limited for most of the firms approaching third party marketing companies. They may not be able to afford many marketing mode due to increasing price. In that case the best option is to choose a provider who is willing to perform all the activities under one package by using specific software.

In that case they will be able to perform email marketing, mobile texting and so on and all these are done with the help of auto responders. The companies can form keywords and the users can join the companies mailing list in order to get all the updates and other relevant information by sending the keywords to a particular number. This number is similar to the cell phone number but it will contain either 4 or 6 digits. The user will immediately get a reply from auto responding system regarding their entry into the particular companies mailing list. This phenomenon is applied by many sectors of the society like schools, hotels, medical services, churches, golf courses and so on. The users will be able to get all the promotional coupons as text messages on their cell phone by entering into their distribution list. This will help them to avoid any paper coupons and they just need to show the text message they got on the phone for availing the discount.
Article Source: http://EzineArticles.com/5282821

iPhone 4 Proximity Sensor Fix a Possibility With New IOS

As many iPhone enthusiasts have already discovered, the iPhone 4 Proximity sensor (the sensor that shuts off the screen’s touch function and backlight when the phone is near your face) carries with it a myriad of malfunctions. This article will discuss the possibility of a fix with an iOS update.

As previously discussed, the iPhone 4 proximity marketing sensor malfunctions after the oils/earwax from a user’s face/ears distort the perceived distance of the iPhone. Moreover, the more the iPhone screen is used, the more the layer of oil builds up on the screen. This seems like more of a hardware issue than a software issue to us. Recent reports indicate differently.

Apple has recently acknowledged the proximity issue and has stated that they are confident that their next iOS (likely 4.2) will address this issue and repair the problem. We were expecting that the 4.1 iOS would address this issue; however, it was not in the listed items nor did it repair the problem on our test iPhone 4’s.

While we are still skeptical about the software fix, we are cautiously optimistic that Apple will develop a coding repair. Apple continues to make leaps and bounds with each iOS software release, making the iPhone the first truly revolutionary mobile device on the market.

At this point in time, we will continue to clean our iPhone 4 with an alcohol wipe at the end of each day to assure our phone is not pressing buttons or ending calls when it is not supposed to.

I have been reviewing technology related devices and repair companies since July 2007. I specialize in reviewing communication devices such as the Apple iPhone. In 2007, I decided to respond to an increasing demand for high-quality iPhone screen repair with top notch customer service and blazing fast return speed.
Article Source: http://EzineArticles.com/5079764