Category: Proximity Marketing

The Current State of Location Based Services [Infographic]

In a desperate attempt to look for the next big thing in customer engagement, many businesses tend to overlook a critical capability offered by the most ubiquitous tool – the location tracking capability of the mobile devices. Thanks to customers’ obsession with smartphones, physical businesses can now get telling insights into customer behavior and preferences based on their real-time location and use Location Based Services (LBS) to engage and provide personalized experiences.

Location data is the missing part of the ‘customer analytics’ puzzle as it can reveal previously unseen patterns and improve business decisions. Physical brick and mortar businesses across industries can use location intelligence to understand and engage potential customers, fulfilling the true promise of location-based technologies – to turn every visitor into a happy customer.

The following infographic will introduce LBS technology and the endless possibilities it offers.


Our SaaS tool Proximity MX reimagines location-based services by combining the power of Location Intelligence, Actionable Insights, and Mobile Engagement.

Article Source:

The 6 Step Marketing Campaign

Solopreneurs and Entrepreneurs are urged to periodically launch marketing campaigns designed to promote the products and services sold and the brand. The purpose of marketing is to drive sales and generate revenues and profits, the life -blood of every business. In support of that suggestion, presented here is a review of the core components of a successful Proximity marketing campaign.

Step 1: Identify your target audience

Understand who you want your campaign to reach and influence. List the industry categories (e.g., for-profit, not-for-profit, social services, IT, hospitals, banking, etc.) and the job titles of your most frequent clients and most promising prospective clients. Members of the target market groups must have the motive and money to use your products or services.

Step 2: Know the competition

As you create your primary and secondary marketing campaign messages, keep your direct competitors in mind. The marketing message should promote the expertise, experience, judgment and attributes that make you superior to others with whom clients and prospects might do business. Your message should be designed to overcome current or potential objections to you and persuade those with motive and money to choose you, because hiring you will make them look good.

Step 3: Identify the primary and secondary marketing messages

What do you need to make known to current and potential clients that will help them to develop the trust and confidence required to do business with you? Refer to your knowledge of your target market groups and the competition, remembering also to reference client priorities and concerns and their objectives when using your products or services.

In the marketing messages, find ways to enhance your brand, that is, your reputation. Clients do business with those they know and like; they do even more business with those they trust and respect. Building up your image, or (tactfully) bragging about your already noteworthy brand will become the central elements of your marketing message.

Step 4: Select the media platforms

Decide which media platforms you will use to reach current and prospective clients. Marketing campaigns are most effective when they utilize more than one platform to broadcast the message to target markets. Comprehensive marketing campaigns will include a mix of online and print media platforms that feature text, visual and audio options, based on what the target audiences follow and trust.

Sponsorship of local charity events is yet another potentially effective marketing platform. When charity event sponsorships are part of your campaign, send a press release to local media outlets to request inclusion in additional media platforms. Newspaper items or radio announcements are always trusted more than paid advertisements, because news items are perceived as unbiased.

There is also an indirect and ongoing brand promotion campaign that marketing specialists are advised to conduct. Providers of B2B services are recommended to periodically schedule appearances as a host or visiting expert on webinars; serve as a panelist or moderator in programs that address topics the target audience will find relevant; speak at conferences the target audience would attend; or teach related courses or workshops as a way to enhance the value of the intangible resources that you sell, meaning, your expertise and judgment.

Step 5: Create a budget

Once you have your version of the ideal marketing plan in draft form, calculate its expected costs and the roll-out timeline. Make sure that the campaign ROI makes sense for your marketing goals. Align your marketing efforts to projected gross sales and don’t squander resources on fruitless initiatives.

Step 6: Track the campaign performance

Establishing goals and objectives for your marketing campaign are worthwhile activities. The process will guide you toward making decisions that positively impact the campaign design and furthermore, will help you understand what kind of influence you can wield through marketing activities. Decide what you want your marketing campaign to achieve and confirm the metrics that will measure and acknowledge its success or shortcomings.

Thanks for reading,

Article Source:

What Is Location Based Marketing?

Location-based services such as Foursquare, Gowalla, and Facebook Places have started creating a lot of buzz about a concept called “location-based marketing.”

What is location based marketing? Just another social media buzz word or something that has the potential to change the way businesses interact with their consumers?

Here is a definition from one of the leading mobile marketing gurus:

Location Based Marketing: A social media marketing strategy focusing on mobile check-in services, like Foursquare or Gowalla, to bring deals, promotions, coupons, discounts, or specials to customers in real time on their mobile devices.

At its core this strategy stands at the intersection of social media marketing and mobile marketing. Also known as “LBM” – location based marketing is creating a way for businesses to literally bring value to the palm of their customer’s hand.

Customers can “check-in” to at a store on their mobile device to unlock specials and deals. This takes the often mushy concept of “social media” and creates a way for businesses to quantify exactly how their Facebook or Twitter presence is generating revenue. Social media turns into a tool to drive real traffic into restaurants and retail stores.

LBM is a low cost and easy to use marketing strategy for small businesses and restaurants that uses cutting edge proximity marketing strategies to transform customer engagement from a small business perspective.

This is exactly why LBM has so much potential and has generated so much buzz lately in marketing circles sites – it is finally a way for brick and mortar businesses to generate concrete revenue with social media.

Article Source:

The 5 Greatest Benefits of Mobile Marketing

Mobile marketing is the parallel web marketing for mobiles. It currently comes under four main types: SMS, MMS Advertising, Bluetooth Marketing, 2D bar codes and location-based marketing. Mobile marketing is still in an infant stage, but is extremely attractive and inexpensive.

Proximity marketing is on the front line in connecting potential customers to media advertisements. For example, the buyer might be at a supermarket, passing by a booth, or at a sporting event. In the event, consumers could receive a direct message on their mobile offering current promotions, specific discount codes, or other incentives.

This gives advertisers a powerful medium of communication through this new medium. First, it is crucial to understand the current rate of mobile users, currently the rate of mobile penetration is 87.6% in North America. This is the highest of all electronic media. So what exactly are the benefits of marketing to mobile users?

Benefits of Mobile Marketing:

Powerful: With the advance of the Mobile Internet, the consumer is available at any time, anywhere. It is precisely this point that the mobile is appealing. Geo-tagging allows you to make highly relevant campaigns for targeted ads. Depending on location, time or lifestyle, the messages may be different.

Relevant: Mobile marketing also offers accessibility and immediate communication with prospects. With this advantage, the messages can be customized to better promote the ad toward individuals.

Consumers: Consumers have a strong addiction to their mobile. Hence “mobile addiction” The advantage of this proximity is to be sure to communicate our messages to the mobile users in real time.

Profitable: Compared to rural radios or TVs, the introduction of a mobile marketing campaign is faster and less expensive because the consumer base is opt-ins and can be measured for its effectiveness by the advertiser quickly.

Versatile: The motive is not an object like the others. Besides its basic function, namely phone, users use it for many additional functions that can be used to conduct mobile marketing campaigns. For example, sending a game via the advertiser’s name, or dates of grand openings can automatically by synchronized to consumers devices when subscribed.

Medical professionals have jumped on mobile marketing’s versatility by connecting with patients. (Confirming appointments directly via sms, or offering outside products like seminars, or other web based products.)

Attracting a new audience that never visits websites via personal computers is another attractive reason. It may seem opportunistic, but the number of mobile terminals in the world far exceeds the number of computers and therefore users.

Before considering various mobile marketing tools, it is necessary to clarify that the legal rules are remarkably strict regarding the receipt of data on mobile. While consumers remain confused about the various provisions, the constitution and the qualification databases are governed by a particularly harsh opt-in. All these rules are consistent with the protection of consumers and must be followed exactly. Failure to do so will result in the severest punishments.

Article Source:

Mobile Marketing – Making A Splash For Small Businesses

Mobile Marketing is a method of establishing communication with the targeted consumer through mobile device. Medium of communication used is simple marketing text, encouraging the consumer to visit their mobile website or motivating them to participate in an audience based campaign. Few of the tools of the business and some of the concepts used in mobile marketing are MMS, USSD, Bluetooth, infrared, wireless social media, mobile internet, and mobile applications.

Mobile Marketing not only enables people to connect to internet through their cell phones, but also strengthen various communication medium in easy and efficient channels. It is cheaper than traditional marketing resources for both marketer and consumer. It is simple for any of the age group to understand the advertisement spread through mobile marketing.

In the United States of America, mobile marketing technology was not used widely until few years back. In June 2008, cell signs reported that every month approximately seventy-five billion of mobile marketing texts were sent. A number of mobile users is double of active email users in the country. These mobile marketing texts were read within fifteen minutes and the response comes within an hour compared to email in which for a response it may take months.

In thirty countries ratio of population to number of mobile device is 1:1. Eighty percent of population in United States are active mobile user. Sixty percent of earth’s population which is about four billions are using mobile on a regular basis. China itself has more than four hundred million subscribers. These facts proves that mobile marketing has a wide scope in world of marketing and it is a only medium which provides easy path for the companies to market their product directly to the customer. Coverage of mobile network connections is continuously increasing and with that number of subscribers is also increasing. Ninety percent of these connections are prepaid.

Mobile SMS Marketing is an exciting method in the world of proximity marketing. It provides meaningful method to reach the targeted audience at the right time with the best offer in form of SMS. The effectiveness of SMS marketing can be determined by the fact that majority of people can’t live without SMS. We keep sending text at every minute. It proves the ability to achieve instant access to the targeted customer anywhere and anytime. SMS marketing is a new communication medium to increase the response rate in a marketing campaign. It also means that customers can be easily engaged.

There are several interesting methods of SMS marketing to boost your business. The first one is to distribute vouchers or coupons through SMS. This can increase the sale rate of a business. It also attracts lot of customers to open sale. These SMS coupons can be easily redeemed at any outlet of a specific business.

Alerts, updates and reminders about appointments are an excellent method for service providers and attract customers to increase sales. For example a car repairing company is sending a SMS to its client reminding about servicing of their car. Even several banks and cellular network providers are using this technique to provide several easy features to their customers.

A very interesting and fruitful idea is inviting bid for auction of particular product through SMS. Companies invite bid on product such as electronic items, washing machine, television, mobile phone or car. The winner of auction is the person with the lowest and unique bid. Through this kind of SMS marketing, companies can attract attention of customers to a specific product.

There are few interesting methods for mobile marketing. One such method is marketing through Bluetooth proximity. Bluetooth has a limited reach among audience. Mobile user can send ads, images, business card and it also contact people through audio without need of their mobile number. This kind of mobile marketing is used in trade shows, activities and events in which customer’s cell phone are in close proximity of Bluetooth device.

Mobile phone applications are very interesting tool in the field of mobile marketing. Majority of people uses mobile phone to find cooking recipes, ATM location or location of an address. There are mobile applications available which meets all kind needs. Popularity of mobile application has recently grown. There are several reasons behind the increased popularity. Reasons such as development of smart phones and popularity of smart phones among mobile subscribers are responsible for increased popularity of mobile application.

Companies are targeting these mobile applications to sell and market their product. This marketing strategy provides spectacular experience to their consumer which is relevant to the marketed product. Companies achieve their aim by offering new benefit, rewards, creation, entertainment, collaboration and communities to the mobile user for daily requirements. For example, amazon is offering a new mobile application which allows shoppers to search products by uploading photo of what they are willing to buy.

Various companies are offering their customers free downloads of ringtones, wallpapers, mobile games and tagging advertisement with each of these feature to market their product. Effectiveness of SMS mobile marketing is evident with the fact that thirty seven of urban population receives SMS marketing such kind of products. Thirty six percent of urban population receives SMS related to entertainment, media companies, news and music.

May be few males ignores or delete such marketing oriented messages but females doesn’t do such kind of thing. According to a research females tries to enquire further about marketed product by interacting with customer care or straight away approaching the store. But males are very much interested in utilizing free coupons and discounts offered through SMS.

So we can understand the fact that SMS is widely used all over the world to advertise products. Several companies are taking tactical advantage of this excellent medium by advertising their products and offers.

Article Source:

Mobile Marketing: Easy Response Through Mobile Marketing

Marketing has its own importance in the field of business. It is not possible to reach out to the potential customers and to the public media without marketing. You will be able to scale higher heights through proper and efficient marketing. There are many type of marketing and the latest trend is among online marketing wherein the business announce the arrival of its new products and services through internet. This is commonly done by sending an email to the customer’s inbox. With the advent of mobile technology, marketing has got a new shape and it came out in the form of mobile marketing. Still, it is not possible to withstand in the business field just by using one type of marketing technology.

As a result people are forced to adopt more than one type of marketing. Some companies may not be able to handle marketing by themselves and these are commonly referred to budding companies growing in the particular business sector. They might be giving this task to third party marketing firms that are working to help the clients to promote their products and services without any issues. The budget allotted for the proximity marketing purpose will always remain limited for most of the firms approaching third party marketing companies. They may not be able to afford many marketing mode due to increasing price. In that case the best option is to choose a provider who is willing to perform all the activities under one package by using specific software.

In that case they will be able to perform email marketing, mobile texting and so on and all these are done with the help of auto responders. The companies can form keywords and the users can join the companies mailing list in order to get all the updates and other relevant information by sending the keywords to a particular number. This number is similar to the cell phone number but it will contain either 4 or 6 digits. The user will immediately get a reply from auto responding system regarding their entry into the particular companies mailing list. This phenomenon is applied by many sectors of the society like schools, hotels, medical services, churches, golf courses and so on. The users will be able to get all the promotional coupons as text messages on their cell phone by entering into their distribution list. This will help them to avoid any paper coupons and they just need to show the text message they got on the phone for availing the discount.
Article Source:

iPhone 4 Proximity Sensor Fix a Possibility With New IOS

As many iPhone enthusiasts have already discovered, the iPhone 4 Proximity sensor (the sensor that shuts off the screen’s touch function and backlight when the phone is near your face) carries with it a myriad of malfunctions. This article will discuss the possibility of a fix with an iOS update.

As previously discussed, the iPhone 4 proximity marketing sensor malfunctions after the oils/earwax from a user’s face/ears distort the perceived distance of the iPhone. Moreover, the more the iPhone screen is used, the more the layer of oil builds up on the screen. This seems like more of a hardware issue than a software issue to us. Recent reports indicate differently.

Apple has recently acknowledged the proximity issue and has stated that they are confident that their next iOS (likely 4.2) will address this issue and repair the problem. We were expecting that the 4.1 iOS would address this issue; however, it was not in the listed items nor did it repair the problem on our test iPhone 4’s.

While we are still skeptical about the software fix, we are cautiously optimistic that Apple will develop a coding repair. Apple continues to make leaps and bounds with each iOS software release, making the iPhone the first truly revolutionary mobile device on the market.

At this point in time, we will continue to clean our iPhone 4 with an alcohol wipe at the end of each day to assure our phone is not pressing buttons or ending calls when it is not supposed to.

I have been reviewing technology related devices and repair companies since July 2007. I specialize in reviewing communication devices such as the Apple iPhone. In 2007, I decided to respond to an increasing demand for high-quality iPhone screen repair with top notch customer service and blazing fast return speed.
Article Source:

The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing

A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

Article Source:

The Best WiFi Mobile Marketing Solutions

Smartphone sales have risen by 74.4% each year. Globally they have risen around 21.8%. By the end of 2010, there were 5.3 billion subscriptions, of that 940 million have-potentially access to mobile broadband services. (ITU 2010 estimated)

In the US 38% use their phone for internet access, 34% to access email, 72% for text messaging, 30% for instant messaging, and 76% for just plain old taking pictures (Pew Research Center, 2010).

There are over 1 billion mobile workers on the planet that can actually do their job remotely while away from their desks. The United States is the most highly concentrated market for this work force at 72.2% in 2008 even higher today.

Businesses that do not figure out how to turn their current existing content into a creative mobile environment driven by efficiency and productivity will be in very big trouble in the coming years. Consumers have the time to spare while shopping in malls or sitting in restaurants, going to amusement parks, casino’s, hotels or even race tracks. But professionals are accountable to their employers and their priorities are crucial to their companies bottom line. It does not matter what field of business you are in, we all need to communicate in some form or another and the common denominator for the future will always be in a mobile form.

Businesses in today’s market must find ways to increase productivity while lowering overall expenses to stay in business. The days of undisciplined spending and over indulgence on the illusion of profit are over. As a small business, you have to find a sort of niche market in order to compete in this environment as well. What people will learn is that with the innovation of Wi-Fi proximity marketing you could start a company to show other businesses a way to create a new revenue stream without any major change in your current business model, just the switch from offline marketing to mobile online marketing via Wi-Fi.

Again you must optimize your existing content to the mobile environment. If you have a Website that’s fine, but if it’s not optimized for mobile what good is it if one of the biggest markets in the world the mobile market can not see your site on their screens. It may look great on a laptop or desktop but if it can not be seen on a mobile phone you are killing a potential customer base of thousands even millions of new clients. First educating businesses on Wi-Fi marketing and then showing those businesses how to make the work activities of their employee’s better, faster, and easier- as it is critical to successful mobile ventures to deliver ROI.

You must keep in mind how users needs differ when accessing content on their phones rather than a PC or tablet, in this new mobile world you have to stay relevant. You must continue to find ways to reinvent yourself and stay a step ahead of your competitors.

Examples could be using video instead of long drawn out articles, audio to summarize market research or doctor dictation, short message or sms systems to quickly and easily read a coupon, special, or upcoming event. The ability to send hyperlinks to splash or squeeze pages for more info or an URL directly to a mobile site. How about the ability to take a picture of a QR code that automatically opens up a wifi network to access any pre-configured message or content and the ability for data capture all in the same device. The ability to have retail businesses make professional coupons with a bar code that can be changed on the spot.

This is not a business of selling products this is a business of solutions.
The vision should be to explain to businesses how to do their business better, faster and easier. Once you are armed with the vast potential of Wi-Fi mobile marketing maybe you will be able to help someone else become more efficient, more productive, more interactive and most of all make more money.

Proximity marketing is a business being built on educating people of these technologies first, buy from who you want but learn what the possibilities are for business helping business. Mobile devices are here to stay, they are not the story, they’re just the screens. We are on the verge of a new level of life changing technologies, and as a business, you can not afford to just sit back and ignore the last frontier of marketing.

Article Source:

Location-Based Services – The Right Place And The Right Time

When we are looking for information as potential consumers, we have an aversion to using the phone, per se. How many times have you called a service provider only to go through a sequence of automated messages in an often vain attempt to direct you to the right person? We are told to press one for this and two for that, or we often have to fight with a recorded message which is simply unable to determine what we are trying to say, maybe because of background noise. This is by far the most frustrating type of customer relationship failure you could imagine, yet it still seems a widespread way of trying to do business.

All we want to do is to find out a certain amount of information and, if at all possible, promptly. We may be an impatient society and that is unfortunate, but we are used to getting information and doing things now, rather than later. This is where location-based services can be a perfect mobile marketing solution for today. These services enable the correct amount of information to be delivered to the right person at both the right time and the right place – the perfect solution.

As we carry our mobile phones everywhere the theory is that our location can always be used to notify us of opportunities or give us information that should theoretically be of relevance to us. There are many applications available today which will help us to find our favorite food restaurants in a strange neighborhood. Currently, these might not be wholly interactive, but we’re getting close to the time when SMS proximity marketing will be used by consumers to reach you, the regular customer, to remind you that they have a “special” going on and as you happen to be in the neighborhood, why not drop by?

We’ve all heard a lot about how Google is becoming far more relevant and contextual in the way they deliver online search results to us. We also want relevant, contextual information when we are under pressure, on a journey somewhere and are trying to achieve something. We don’t want to have to beat about the bush and we don’t want to be frustrated. If our mobile devices are going to be as functional as we can imagine in the days and years ahead then they must be constantly “saving our life” in a whole variety of different circumstances and scenarios.

Few small business owners realize that they should be able to use straightforward texting to get nonintrusive messages to good customers at the right time and at the right place for both themselves and for the consumer. So long as the systems are never overdone or abused and always an opt-in situation, doesn’t this sound like an ideal working relationship between buyer and seller? If the objective is to provide positive customer service then it will always be done the right way using this new form of technology. After all, we don’t want the consumer to be as frustrated with mobile marketing as they might be by trying to press two to talk to any representative.

Article Source: