Category: Uncategorized

Mobile Marketing: Easy Response Through Mobile Marketing

Marketing has its own importance in the field of business. It is not possible to reach out to the potential customers and to the public media without marketing. You will be able to scale higher heights through proper and efficient marketing. There are many type of marketing and the latest trend is among online marketing wherein the business announce the arrival of its new products and services through internet. This is commonly done by sending an email to the customer’s inbox. With the advent of mobile technology, marketing has got a new shape and it came out in the form of mobile marketing. Still, it is not possible to withstand in the business field just by using one type of marketing technology.

As a result people are forced to adopt more than one type of marketing. Some companies may not be able to handle marketing by themselves and these are commonly referred to budding companies growing in the particular business sector. They might be giving this task to third party marketing firms that are working to help the clients to promote their products and services without any issues. The budget allotted for the proximity marketing purpose will always remain limited for most of the firms approaching third party marketing companies. They may not be able to afford many marketing mode due to increasing price. In that case the best option is to choose a provider who is willing to perform all the activities under one package by using specific software.

In that case they will be able to perform email marketing, mobile texting and so on and all these are done with the help of auto responders. The companies can form keywords and the users can join the companies mailing list in order to get all the updates and other relevant information by sending the keywords to a particular number. This number is similar to the cell phone number but it will contain either 4 or 6 digits. The user will immediately get a reply from auto responding system regarding their entry into the particular companies mailing list. This phenomenon is applied by many sectors of the society like schools, hotels, medical services, churches, golf courses and so on. The users will be able to get all the promotional coupons as text messages on their cell phone by entering into their distribution list. This will help them to avoid any paper coupons and they just need to show the text message they got on the phone for availing the discount.
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The iBeacon App Development Solution for Internal and External Corporate Functions

Apple’s iBeacon uses Bluetooth Low Energy devices such as tablets and smartphones to send information. It holds great promise for automating and personalizing several functions via compatible apps or operating systems. So far, it is being used by companies to trigger location-based actions such as tracking customer location, sending personal offers etc. Three new iBeacon apps have been launched recently to leverage the beacon technology benefits for improving operations. These are –

1- iBeacon app for the exhibition industry: this application is highly advantageous for the exhibition centers to offer as a complimentary service. The cost of Beacon applications is next to negligible and in the face of future competition, this will become an included deal in all service packs. With this application, the visitors of the exhibition or event will be guided through the course of the event without any assistance from an usher, all using a virtual device. It will save the employment of manpower and visitors can view the exhibition at the leisure. The application can be used to mark stalls or object of interest, locate it in the venue and to send personal notifications based on the visitor’s interest.

2- iBeacon app for your Enterprises activities: enterprises, irrespective of their size have some common operations that will only differ in size. The iBeacon application can be used to track employee activities, allocate tasks, measure work efficiency and productivity and even keep attendance records. The data will be saved on the cloud for easy and secure storage and retrieval. Personalized messages and important notifications can be sent to individual employees or teams. This technology can be used to set work priorities and speed decision-making process. The application can be customized as per the individual business requirements of the company.

3- iBeacon app for an eCommerce Store: iBeacon has marked applications for the retail industry, both internally and externally in B2B and B2C transactions. Although this store has been designed for eCommerce stores, it can be used by brick-and-mortar stores with equal efficacy. Other than sending customer’s personal notifications on offers of interest, it can also be used to direct them to aisles where products they frequently purchase are placed, to direct them to exclusive sales among other things. It will not only enhance the shopping experience, but also free employees to manage the store operations as customers will not have to rely on them much.

The three applications have been designed to deliver futuristic services and improve overall operations and productivity.

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The Explosion of Location Based Marketing Programs

Location-based marketing can be an integral part of how much business you are generating. Marketing is the foundation of success, and many vendors and companies are now trying to reach their consumers through location-based mobile marketing. This form of marketing is connecting with consumers through the way they use their mobile devices. Applications on the phones now offer information through navigation apps, Check Me In, Four Square and various other downloads.

When we the consumers use the applications to search, the companies in that specific locality will show with their advertisement and basic information. The whole idea makes a lot of sense because for one the ad is not intrusive to the prospective customer, as they are in search of information, to begin with. Secondly because our mobile phones are mobile they are used extensively for information while we are on the go, When an advertisement displays on a mobile phone people are checking them out.

Companies are using location-based mobile marketing to not only target new customers but to reach existing customers. With the use of shortcodes and texting or SMS services, customers can opt in and out of messages from any companies they wish to receive offers in. Consumers that use short codes are often the first to know about upcoming specials and events. Even when the mobile ad doesn’t generate business immediately, it plants a seed in the mind of the viewer.

Businesses are more likely to be frequented by a person whom lives or works in the same locality in which they operate. Often times more than not people tend to not travel for shopping purchases unless the money saved is unmatched elsewhere. Normally people shop fairly close to where they reside. In addition to reaching local shoppers, mobile advertising lets companies reach customers on the go whom may be from outside the area.

One kind of mobile application can save a customer money on a product by scanning the barcode of the item the customer is looking to buy, the app tells you if another business has the item priced less. People are looking for movie times, eateries and more on their cell phones, incorporating a special offer into the advertisements gives companies an advantage. “It’s all about location, location, location!” is a popular saying in the world of real estate. For companies using location-based marketing the numbers and click throughs prove it.

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Host Analytics Software: Maximizing the Momentum

In an enterprise, corporate-based structure, you need the tools to not only manage data, but to also forecast and budget. Host analytics software helps guide the company to more accurate predictions and helps to sustain profitability, which is the key to success. Budgets and forecasts are standard procedure, managed by teams within the company, as well as software that manages the company data. The business needs to live within its means, while also preparing for challenges and setbacks. In order to maximize the momentum and continue to excel, a company needs host analytics software to be part of the overall scheme of things. The software provides data to help plan ahead and the team conducts research to be ready for what comes their way.

Essential Forecasting
In order to maximize the momentum and achieve success that continues to grow, you need historical data and future predictions through forecasting. Tools that are available in today’s world continue to improve and make the process a smoother transition. All this is required in order to plan effectively and manage the business successfully.

Sound Predictions
The planning and projections you develop can make or break the company. Transactional data needs to go hand in hand with projection data or it won’t become a sound prediction. And if you are planning any new scenarios, they need to be included in the forecasts and predictions. This can include things like relocating, business restructuring, expansions, building remodels, and much more.

As a company continues to grow and succeed, location analytics software is essential to simplifying the processes and improving predictions effectively.

All about Data
So what is it that you need in the data sector to maximize the momentum? Historical sales, historical expenses, historical profit and loss data, historical customer transactions, historical location data, historical company changes, current financial sustainability data, current customer data, current economy data, current competitor trends, current company organization and structure data, and much more.

Beside historical data and current statuses, you need forecasting and predictions that line up with your company’s profile and trends. You need forecasted sales predictions, forecasting economic statuses, forecasting customer data, forecasting business organization, and predicting future hurdles.

The Three Amigos
In a nutshell, historical data, current data, and predictive data go hand in hand, which is where host analytics play a key role. Without it, you would be lost and making ineffective predictions while also becoming unprepared for changes that are both good and bad.

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Benefits of Spatial Location Intelligence Solutions

In a world where businesses have the ability to target customers in all areas within a country and even global regions, it has become essential to utilize technology to better identify business solutions and make better business decisions in regards to marketing, identifying current trends, reaching customers, and developing a complete awareness of potential problems and key relationships and patterns. The use of spatial location intelligence solutions has become vital in helping businesses achieve their goals.

The following outlines the benefits of utilizing spatial location intelligence solutions:

Real-Time Access to Information: Today, information gathering is essential to maintaining business success. Technological advancements have resulted in available information growing at a rapid rate. Spatial location intelligence allows businesses to gather a wide variety of data in various formats and put the information in a workable format that allows for easy access and understanding. Such format can include: digital displays, graphs, charts…etc.

Efficient Management of Spatial Data: Spatial location intelligence solutions provide businesses with the ability to manage data as needed. As well, company’s can integrate the data to make it relevant to their specific criteria for a particular region. This allows them more flexibility to better manage their data, visualize scenarios, solve problems, and make better business decisions.

Precision Search Queries: Utilizing spatial data allows for better representation of such features as transportation routes, buildings, water ways, retail locations, property lines, postal code boundaries, communication objects such as cell phone towers, and much more. As well, there is more precise location information for such features and objects as hospitals, bridges, street addresses, flood zones, earthquake zones, and residential and business addresses. It also allows for the identification of relationships of geographic features and objects in an area. Such formulas can be used to calculate driving times, proximities, travel distances, and more. The goal is to make more informed business decisions.

Real-world Applications: Spatial location intelligence solutions can be used in a wide variety of areas such as in Government for such tasks as economic development, public safety, health safety, homeland security, and land records. Key features include: managing geospatial information referenced by latitude/longitude, ensuring precision and accuracy, and supports space and time based searches. As well, such organizations as the Military, meteorology, and oceanography benefit from using spatial location intelligence solutions. For businesses, they can analyze demographic data to find regions to sell their products or services. Data collected using the Geographic Information System will help businesses acquire a better market picture of a particular market region much faster and easier.

There are numerous benefits to utilizing spatial location intelligence solutions. Businesses are able to successfully visualize and map analyzed data to identify current shopping trends, consumer lifestyle trends, changing demographics, specific geographical objects and features, to help them better understand their business markets in order to boost productivity, improve business performance, increase profitability, and generate revenue. The most important benefit of using spatial location intelligence solutions is to help businesses leverage their data to make better businesses decisions, as well as improving their bottom line.

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Mobile Marketing – The New Generation of Small Business Marketing

Mobile marketing is a fairly new way of marketing and advertising. It includes using any mobile medium to send a message. Small business owners can use this type of advertising to increase visibility. For local companies, the mobile web can not only increase visibility, but it can help connect to your target audience, bring a personal touch, is immediate, attracts new clients, makes global marketing easier, and increases name creditability and recognition.

1. Marketing using mobile attracts new clients. SMS and MMS messages can be sent out to cell phones within a local or national scale area. Because they can be sent directly to a owner’s cell phone, the messages increase visibility and will attract an array of clients. The more messages and the larger the area you can send them to, the more clients your business can attract. Small businesses can use this strategy to increase the number of new clients and customers.

2. Grow your business’s mailing list with mobile marketing. With a larger area of SMS, MMS, moving billboards, and mobile web marketing, the more you can increase your mailing list, the more likely it will continue to grow.

3. Increase credibility with mobile marketing. The more your business is advertised, the more credibility your business gains.

4. Increase visibility. Mobile billboards, MMS, and SMS widen your target audience. The more area these cover, the larger your audience base will be. This will increase visibility making your business recognizable to others and possible clients.

5. Global scale marketing and business is made easier. Once your business has reached a large local scale and recognition, moving on to a national and global scale will be easier. The more your business is visible and recognized, the more it will spread. It’s happened with multiple companies over the years that have started small and exploded. Facebook and MySpace are just two of the websites that took advantage of mobile and other types of marketing and have become internationally recognized names.

6. Increases name credibility. Companies that can use mobile marketing are more than likely considered trustworthy. Small businesses can especially use this to their advantage. Because larger businesses are also using mobile marketing, the trust from their companies can spill over into smaller businesses using mobile marketing. For example, in Florida, entering or exiting the state will cause a welcome or goodbye message from large companies and businesses like Universal Studios or Disney. This technology guarantees visibility, credibility, and recognition.

By using location based marketing for small business, you’ve increased your profits and increased your customer base. By increasing visibility, more clients will recognize the name and will be more likely to use it. This increases profits and will increase the scale on which your business is known. Even if you want to keep the business small, mobile marketing will provide an increase in clients and subsequently make your business more successful.

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Location Based Services

Given time, Location Based Services will without doubt revolutionize how small local business owners can communicate to their customers. Marketing your business, services and offers online has proved difficult for many small business owners due to the amount of online global competition, however smartphones with built in GPS means that now users will be searching for businesses in their current location and interacting with their social media contacts for entertainment value. This offers new opportunities, the majority of marketers are excited about this prospect and so should local business owners as this offers tremendous scope and innovative marketing methods to communicate to new customers as well as existing customers. Whilst this is a wonderful opportunity, business owners need to understand just how effective this new marketing method can be. Many of these location-based services allow the user to interact and share their experiences live with all their social media contacts for example Facebook and Twitter contacts, this could be extremely beneficial should their experience be positive but obviously bad should their experience be a negative one. Some of the Popular Location Based Services are:

  • Foursquare
  • Yelp
  • Facebook Places
  • Loopt
  • Gowalla

When users of these services check in to reveal their location, a business owner can offer them coupons, latest deals and products as a way of getting them through the door, and many of these services also offer analytics where the business owner can monitor, organize and manage these campaigns. Mobile phones are now the most popular consumer device on the planet, mobile phone users have almost reached a staggering 6 billion globally and the majority of new mobile phone sales are now smart phone devices due to the high demand for more advanced phone capabilities and features such as email, internet and office documents etc. The majority of these smart phones are GPS enabled allowing for Geo-location services. Smartphone users are becoming more familiar and knowledgeable with how location based services can be used in their everyday life,whether that be looking for great bargains, looking for a lovely meal or simply interacting with their friends or contacts. A recent poll has indicated that the majority of these users are willing and happy to receive information which is relevant to their current location. This should inspire small business owners to make a start on a new mobile proximity marketing campaign and give their customers what they want. They have nothing to lose and should start learning mobile marketing methods before their competitors do.

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iBeacon With HomeKit – What We Can Look Forward To

iBeacon is a Bluetooth Low Energy (BLE) communication technology that enables mobile apps to capture signals from beacons in the physical world and react to them. It allows mobile apps to gauge their position on a micro-scale and deliver hyper-contextual content to users based on their location. We take a look at how these two Internet of Thing (IoT) endeavours by Apple will work together to make our lives simpler.

iBeacon on HomeKit

Currently, iBeacon has been largely marketed by Apple for the retail environment. With HomeKit, the home-grown BLE technology by Apple will be accessible to a larger customer base that is setting up a smart home. At its most basic level, the iBeacon will inform Apple’s smart home of the user’s presence when they come home and all systems will turn on as per pre-set conditions to welcome them and ready to use.

Using iBeacon in Smart Home Devices

iBEacon can be used to define actions for the smart appliances such as lighting, ventilators, heating/cooling systems, television etc. among other things. With Siri integration, simple voice commands and spoken reminders will automate the systems and activate appliances. Different apps such as the Calendar app and Notes app can also be used to work in tandem with Home Kit and iBeacon to give commands to the various smart appliances in the house.

HomeKit currently offers native support with iBeacon to control lighting in the house, there is a lot more that can be done if the imagination is stretched. For instance, a Beacon placed in the key will help your smartphone to track they key when it is misplaced within the house. Also, when the key is inserted in the lock, the variously programmed lights will be switched on as soon as one enters the house.

Apple iBeacon for the House

In 2014, Apple submitted a proposal for creating the first dedicated iBeacon – compatible beacon hardware for its Smart Home product. Apple iBeacon will turn the iPhone, iPad or other compatible iOS device into a temporarily discoverable beacon. Thus, used with HomeKit, the user will be able to control locks, lights, doors, security cameras, switches, plugs, kitchen appliances and much more. Apple will not be supplying the hardware for iBeacon as many third party hardware beacon devices are already available. Apple iBeacon will act more as a centralized control hub that can be triggered from the iPhone or iWatch.

What Kind of Smart Home Applications Can You Build Using iBeacon and HomeKit

There are a host of applications that are available for controlling lighting and other basic activities within the house. However, these are yet to be fully developed to be truly effectual. We bring you a few ideas where iBeacon can be applied with HomeKit to create a smart living space.

An iBeacon to notify select recipients of your arrival. For instance, the presence of family members can be detected via the application as they enter or leave the home

Automatically lock or turn off appliances such as computers, laptops or television in the house when the beacon device is not in proximity

Take photographs from the security camera or webcam remotely and email it to oneself by triggering the camera using the iBeacon. This way, any intruders photograph can be captured and stored securely even while the resident of the house is not at home

Turn on the music system in the car or at home to play any specific song when the beacon device is in proximity

Beacons are easy to install and set up and BLE Beacon shipments are expected to exceed over 400 million units in the next five years as per an ABI Research report. With the iOS 10 all set to hit the markets by next year, the use of iBeacon technology will soon be widespread globally.

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Importance of Having Mobile Apps for Small Businesses

The world has gone Mobile. The number of smart phone users globally has grown exponentially over the past 5 years. The number of Android & iOS devices sold globally has crossed a billion mark each. Hence, it is no longer sufficient to have only a website for your business. Any business, small or large must have a mobile app. Let us look at some of the most important reasons why you should opt for a mobile app for your business:

1. Branding – A mobile application is the best way to create brand awareness for your business. You can use your logo, your business’s tag line or a message that you would like your customers to connect with your business to create a brand recall. Every time a customer who has downloaded your mobile apps sees your logo in the form of the mobile app icon on their screen, they will recall you.

2. Increased Reach – Because of the sheer penetration of mobile phones and other mobile devices like tablets and the improved Internet connectivity in most parts of the world, the number of people you can reach through a app has increased tremendously. It is easier for your existing as well as potential customers to find out the right information about your products or services through your mobile app.

3. Create Customer Database & Profile – It is easier to collect customer data in terms of phone number and email id through a mobile apps. You can also allow your app users to login via their social media accounts like Facebook or Google. This will give you access to other valuable data like their areas of interest, their lifestyle choice, their shopping preferences, etc. This data can then be used by your marketing team to send out the right communication.

4. Increased Engagement – By building the right features in your app you can utilize it as a powerful way to increase engagement with your existing and potential customers. You can include features like social sharing and a help desk (for sales and service queries) in the app to improve direct communication with your customers. This will in turn help your business to connect closely with your customers.

5. Push Notifications – This is one of the biggest advantages of having a mobile apps. You can ask your Mobile App Development Solution provider to integrate a push notification feature in your app which will help you with your on-the-go marketing. Through this feature, you can send bulk messages to all the app users or specific messages to a sub-set of your app users based on the message. You can also communicate about the latest offers or discounts you are offering to your customers regularly through push notifications. Best of all, it doesn’t cost you a penny to send out these messages, unlike SMS or Email marketing.

With the above advantages of having a for your business in mind, it is imperative to identify the right Mobile App Development Solutions provider for your business app. Solution Analysts has been helping small businesses globally with their Mobile App Development Services to create great which will add value to their businesses. To get a free quote for your Mobile Application or to know more about us, please visit our website today.

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Do You Practice Attraction-Based Marketing or Interruption-Based Marketing?

What is the goal of your business?

When I ask this question to audiences large and small, most reply, “To make money.” E-Myth fans suggest that it’s “To sell your business.” Many will quote their mission statements. The answer is analogous to an acorn; the entire tree is contained within. The goal of your business is:

To Find and Keep Customers.

The way we find customers has changed significantly over the last few decades.

When we survey all the methodology available to us today in the marketing mix, this can range from personal sales calls to print, radio, TV, billboards, direct mail, Google AdWord advertising and Facebook to name just a few.

The best method has always been through customer referrals. We know that it costs 5x as much to find a new client as to service an existing one. We refer to this as “working the back end of the funnel.” The best prospects to buy from us in the future are usually people and businesses who have purchased from us in the past.

How is your back end marketing program? Are you using current technology to find, communicate, keep and sell to your current database? I have bought from thousands of vendors over one hundred trade shows throughout the past 25 years. I am simply amazed at how many companies never follow up! This is a major faux-pas, equivalent to leaving money on the table. Can you afford to do this?

On your website, do you have an automated system for continuously generating leads and an auto-responder for servicing those leads? Once you get a lead, how do you follow up? How often do you follow up? One of the greatest tools of your online business (read: online business vs. website) is the ability for you to acquire leads and service them in a timely fashion, continuously.

Do you want more clients, customers and patients?

Entrepreneurs make profit solving problems. What problem or pain in the marketplace does your product or service solve?

How are you communicating that you have the answer to my problem?

The big mistake you can make on the web (in advertisements – traditional and online) is telling people what you do. In location-Based Marketing, we tell our future clients what they get: features versus benefits.

Your future customer only wants to know three things:

1) Can I trust you?

2) Do you know what you’re talking about?

3) What can you do for me?

It’s all about Trust, Credibility and Benefit. If you can honestly and accurately build a relationship, establish trust, provide credibility via the endorsement of raving fans and show how, what you service or sell will directly benefit them. Then you will be on the way to closing the sale and acquiring a new client or patient.

Fact: 86% of consumers trust peer recommendations, only 14% trust advertisements.

Short-sided business people look for one sale. The long view is to ask yourself:

“What is the lifetime value of my customer? “How can I turn a satisfied customer into a referral to bring new business? How can I keep my customers satisfied?

Share relevant, applicable content on a continuous basis; tell compelling success stories from your raving fans of which your exceptional business has provided exceptional service to. And hold benefit driven solutions at the top of your mind.

The formula for success: Stop thinking about your website as a website. Start and continue to think of your presence on the net as your online business, no different than having a brick and mortar location, or maybe you have both, which is even better…

Action plan:

• Make a relevant content rich video, upload it to your YouTube channel, embed on your site and watch your organic Google rankings increase. YouTube is the 2nd largest search engine in the world.

• Embed a web form for gathering names in exchange for something of real value.

• The web form should be correlated directly with any one of a dozen good E-Marketing firms: iContact, Aweber, Mail Chimp, Constant Contact, Vertical Response, etc. Looking for an industrial strength application that will walk the dog and tell you what someone on your list of 85,000 had for lunch? Email me!

• Want to utilize the most targeted proximity marketing opportunity for a specific demographic out there? Facebook or LinkedIn.

• Formulate a plan for communicating with your client base on a regular basis, utilize your database and send out relevant content along with excellent offers. Showcase your expertise via articles, blogs and quality cross-links from relevant websites. (Did you know that swapping links with spammy sites that have no relevance to your product will actually lower your Google ranking juice?)

• Solicit endorsements, testimonials, and success stories from your highly satisfied customers: post these on your site. The best method: Short videos.

• SEO (Search Engine Optimization) your site properly.

I’d like to hear from you.

Jonathan Sabin is Principal of Vortex Business Solutions, an Iowa City-Based

Business acceleration consultancy, web development firm, and visual communications company.

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