Mobile Marketing is a method of establishing communication with the targeted consumer through mobile device. Medium of communication used is simple marketing text, encouraging the consumer to visit their mobile website or motivating them to participate in an audience based campaign. Few of the tools of the business and some of the concepts used in mobile marketing are MMS, USSD, Bluetooth, infrared, wireless social media, mobile internet, and mobile applications.
Mobile Marketing not only enables people to connect to internet through their cell phones, but also strengthen various communication medium in easy and efficient channels. It is cheaper than traditional marketing resources for both marketer and consumer. It is simple for any of the age group to understand the advertisement spread through mobile marketing.
In the United States of America, mobile marketing technology was not used widely until few years back. In June 2008, cell signs reported that every month approximately seventy-five billion of mobile marketing texts were sent. A number of mobile users is double of active email users in the country. These mobile marketing texts were read within fifteen minutes and the response comes within an hour compared to email in which for a response it may take months.
In thirty countries ratio of population to number of mobile device is 1:1. Eighty percent of population in United States are active mobile user. Sixty percent of earth’s population which is about four billions are using mobile on a regular basis. China itself has more than four hundred million subscribers. These facts proves that mobile marketing has a wide scope in world of marketing and it is a only medium which provides easy path for the companies to market their product directly to the customer. Coverage of mobile network connections is continuously increasing and with that number of subscribers is also increasing. Ninety percent of these connections are prepaid.
Mobile SMS Marketing is an exciting method in the world of proximity marketing. It provides meaningful method to reach the targeted audience at the right time with the best offer in form of SMS. The effectiveness of SMS marketing can be determined by the fact that majority of people can’t live without SMS. We keep sending text at every minute. It proves the ability to achieve instant access to the targeted customer anywhere and anytime. SMS marketing is a new communication medium to increase the response rate in a marketing campaign. It also means that customers can be easily engaged.
There are several interesting methods of SMS marketing to boost your business. The first one is to distribute vouchers or coupons through SMS. This can increase the sale rate of a business. It also attracts lot of customers to open sale. These SMS coupons can be easily redeemed at any outlet of a specific business.
Alerts, updates and reminders about appointments are an excellent method for service providers and attract customers to increase sales. For example a car repairing company is sending a SMS to its client reminding about servicing of their car. Even several banks and cellular network providers are using this technique to provide several easy features to their customers.
A very interesting and fruitful idea is inviting bid for auction of particular product through SMS. Companies invite bid on product such as electronic items, washing machine, television, mobile phone or car. The winner of auction is the person with the lowest and unique bid. Through this kind of SMS marketing, companies can attract attention of customers to a specific product.
There are few interesting methods for mobile marketing. One such method is marketing through Bluetooth proximity. Bluetooth has a limited reach among audience. Mobile user can send ads, images, business card and it also contact people through audio without need of their mobile number. This kind of mobile marketing is used in trade shows, activities and events in which customer’s cell phone are in close proximity of Bluetooth device.
Mobile phone applications are very interesting tool in the field of mobile marketing. Majority of people uses mobile phone to find cooking recipes, ATM location or location of an address. There are mobile applications available which meets all kind needs. Popularity of mobile application has recently grown. There are several reasons behind the increased popularity. Reasons such as development of smart phones and popularity of smart phones among mobile subscribers are responsible for increased popularity of mobile application.
Companies are targeting these mobile applications to sell and market their product. This marketing strategy provides spectacular experience to their consumer which is relevant to the marketed product. Companies achieve their aim by offering new benefit, rewards, creation, entertainment, collaboration and communities to the mobile user for daily requirements. For example, amazon is offering a new mobile application which allows shoppers to search products by uploading photo of what they are willing to buy.
Various companies are offering their customers free downloads of ringtones, wallpapers, mobile games and tagging advertisement with each of these feature to market their product. Effectiveness of SMS mobile marketing is evident with the fact that thirty seven of urban population receives SMS marketing such kind of products. Thirty six percent of urban population receives SMS related to entertainment, media companies, news and music.
May be few males ignores or delete such marketing oriented messages but females doesn’t do such kind of thing. According to a research females tries to enquire further about marketed product by interacting with customer care or straight away approaching the store. But males are very much interested in utilizing free coupons and discounts offered through SMS.
So we can understand the fact that SMS is widely used all over the world to advertise products. Several companies are taking tactical advantage of this excellent medium by advertising their products and offers.
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