Mobile Marketing – Making A Splash For Small Businesses

Mobile Marketing is a method of establishing communication with the targeted consumer through mobile device. Medium of communication used is simple marketing text, encouraging the consumer to visit their mobile website or motivating them to participate in an audience based campaign. Few of the tools of the business and some of the concepts used in mobile marketing are MMS, USSD, Bluetooth, infrared, wireless social media, mobile internet, and mobile applications.

Mobile Marketing not only enables people to connect to internet through their cell phones, but also strengthen various communication medium in easy and efficient channels. It is cheaper than traditional marketing resources for both marketer and consumer. It is simple for any of the age group to understand the advertisement spread through mobile marketing.

In the United States of America, mobile marketing technology was not used widely until few years back. In June 2008, cell signs reported that every month approximately seventy-five billion of mobile marketing texts were sent. A number of mobile users is double of active email users in the country. These mobile marketing texts were read within fifteen minutes and the response comes within an hour compared to email in which for a response it may take months.

In thirty countries ratio of population to number of mobile device is 1:1. Eighty percent of population in United States are active mobile user. Sixty percent of earth’s population which is about four billions are using mobile on a regular basis. China itself has more than four hundred million subscribers. These facts proves that mobile marketing has a wide scope in world of marketing and it is a only medium which provides easy path for the companies to market their product directly to the customer. Coverage of mobile network connections is continuously increasing and with that number of subscribers is also increasing. Ninety percent of these connections are prepaid.

Mobile SMS Marketing is an exciting method in the world of proximity marketing. It provides meaningful method to reach the targeted audience at the right time with the best offer in form of SMS. The effectiveness of SMS marketing can be determined by the fact that majority of people can’t live without SMS. We keep sending text at every minute. It proves the ability to achieve instant access to the targeted customer anywhere and anytime. SMS marketing is a new communication medium to increase the response rate in a marketing campaign. It also means that customers can be easily engaged.

There are several interesting methods of SMS marketing to boost your business. The first one is to distribute vouchers or coupons through SMS. This can increase the sale rate of a business. It also attracts lot of customers to open sale. These SMS coupons can be easily redeemed at any outlet of a specific business.

Alerts, updates and reminders about appointments are an excellent method for service providers and attract customers to increase sales. For example a car repairing company is sending a SMS to its client reminding about servicing of their car. Even several banks and cellular network providers are using this technique to provide several easy features to their customers.

A very interesting and fruitful idea is inviting bid for auction of particular product through SMS. Companies invite bid on product such as electronic items, washing machine, television, mobile phone or car. The winner of auction is the person with the lowest and unique bid. Through this kind of SMS marketing, companies can attract attention of customers to a specific product.

There are few interesting methods for mobile marketing. One such method is marketing through Bluetooth proximity. Bluetooth has a limited reach among audience. Mobile user can send ads, images, business card and it also contact people through audio without need of their mobile number. This kind of mobile marketing is used in trade shows, activities and events in which customer’s cell phone are in close proximity of Bluetooth device.

Mobile phone applications are very interesting tool in the field of mobile marketing. Majority of people uses mobile phone to find cooking recipes, ATM location or location of an address. There are mobile applications available which meets all kind needs. Popularity of mobile application has recently grown. There are several reasons behind the increased popularity. Reasons such as development of smart phones and popularity of smart phones among mobile subscribers are responsible for increased popularity of mobile application.

Companies are targeting these mobile applications to sell and market their product. This marketing strategy provides spectacular experience to their consumer which is relevant to the marketed product. Companies achieve their aim by offering new benefit, rewards, creation, entertainment, collaboration and communities to the mobile user for daily requirements. For example, amazon is offering a new mobile application which allows shoppers to search products by uploading photo of what they are willing to buy.

Various companies are offering their customers free downloads of ringtones, wallpapers, mobile games and tagging advertisement with each of these feature to market their product. Effectiveness of SMS mobile marketing is evident with the fact that thirty seven of urban population receives SMS marketing such kind of products. Thirty six percent of urban population receives SMS related to entertainment, media companies, news and music.

May be few males ignores or delete such marketing oriented messages but females doesn’t do such kind of thing. According to a research females tries to enquire further about marketed product by interacting with customer care or straight away approaching the store. But males are very much interested in utilizing free coupons and discounts offered through SMS.

So we can understand the fact that SMS is widely used all over the world to advertise products. Several companies are taking tactical advantage of this excellent medium by advertising their products and offers.

Article Source: http://EzineArticles.com/7001136

Mobile Marketing: Easy Response Through Mobile Marketing

Marketing has its own importance in the field of business. It is not possible to reach out to the potential customers and to the public media without marketing. You will be able to scale higher heights through proper and efficient marketing. There are many type of marketing and the latest trend is among online marketing wherein the business announce the arrival of its new products and services through internet. This is commonly done by sending an email to the customer’s inbox. With the advent of mobile technology, marketing has got a new shape and it came out in the form of mobile marketing. Still, it is not possible to withstand in the business field just by using one type of marketing technology.

As a result people are forced to adopt more than one type of marketing. Some companies may not be able to handle marketing by themselves and these are commonly referred to budding companies growing in the particular business sector. They might be giving this task to third party marketing firms that are working to help the clients to promote their products and services without any issues. The budget allotted for the proximity marketing purpose will always remain limited for most of the firms approaching third party marketing companies. They may not be able to afford many marketing mode due to increasing price. In that case the best option is to choose a provider who is willing to perform all the activities under one package by using specific software.

In that case they will be able to perform email marketing, mobile texting and so on and all these are done with the help of auto responders. The companies can form keywords and the users can join the companies mailing list in order to get all the updates and other relevant information by sending the keywords to a particular number. This number is similar to the cell phone number but it will contain either 4 or 6 digits. The user will immediately get a reply from auto responding system regarding their entry into the particular companies mailing list. This phenomenon is applied by many sectors of the society like schools, hotels, medical services, churches, golf courses and so on. The users will be able to get all the promotional coupons as text messages on their cell phone by entering into their distribution list. This will help them to avoid any paper coupons and they just need to show the text message they got on the phone for availing the discount.
Article Source: http://EzineArticles.com/5282821

iPhone 4 Proximity Sensor Fix a Possibility With New IOS

As many iPhone enthusiasts have already discovered, the iPhone 4 Proximity sensor (the sensor that shuts off the screen’s touch function and backlight when the phone is near your face) carries with it a myriad of malfunctions. This article will discuss the possibility of a fix with an iOS update.

As previously discussed, the iPhone 4 proximity marketing sensor malfunctions after the oils/earwax from a user’s face/ears distort the perceived distance of the iPhone. Moreover, the more the iPhone screen is used, the more the layer of oil builds up on the screen. This seems like more of a hardware issue than a software issue to us. Recent reports indicate differently.

Apple has recently acknowledged the proximity issue and has stated that they are confident that their next iOS (likely 4.2) will address this issue and repair the problem. We were expecting that the 4.1 iOS would address this issue; however, it was not in the listed items nor did it repair the problem on our test iPhone 4’s.

While we are still skeptical about the software fix, we are cautiously optimistic that Apple will develop a coding repair. Apple continues to make leaps and bounds with each iOS software release, making the iPhone the first truly revolutionary mobile device on the market.

At this point in time, we will continue to clean our iPhone 4 with an alcohol wipe at the end of each day to assure our phone is not pressing buttons or ending calls when it is not supposed to.

I have been reviewing technology related devices and repair companies since July 2007. I specialize in reviewing communication devices such as the Apple iPhone. In 2007, I decided to respond to an increasing demand for high-quality iPhone screen repair with top notch customer service and blazing fast return speed.
Article Source: http://EzineArticles.com/5079764

The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing

A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

Article Source: http://EzineArticles.com/240877

The Best WiFi Mobile Marketing Solutions

Smartphone sales have risen by 74.4% each year. Globally they have risen around 21.8%. By the end of 2010, there were 5.3 billion subscriptions, of that 940 million have-potentially access to mobile broadband services. (ITU 2010 estimated)

In the US 38% use their phone for internet access, 34% to access email, 72% for text messaging, 30% for instant messaging, and 76% for just plain old taking pictures (Pew Research Center, 2010).

There are over 1 billion mobile workers on the planet that can actually do their job remotely while away from their desks. The United States is the most highly concentrated market for this work force at 72.2% in 2008 even higher today.

Businesses that do not figure out how to turn their current existing content into a creative mobile environment driven by efficiency and productivity will be in very big trouble in the coming years. Consumers have the time to spare while shopping in malls or sitting in restaurants, going to amusement parks, casino’s, hotels or even race tracks. But professionals are accountable to their employers and their priorities are crucial to their companies bottom line. It does not matter what field of business you are in, we all need to communicate in some form or another and the common denominator for the future will always be in a mobile form.

Businesses in today’s market must find ways to increase productivity while lowering overall expenses to stay in business. The days of undisciplined spending and over indulgence on the illusion of profit are over. As a small business, you have to find a sort of niche market in order to compete in this environment as well. What people will learn is that with the innovation of Wi-Fi proximity marketing you could start a company to show other businesses a way to create a new revenue stream without any major change in your current business model, just the switch from offline marketing to mobile online marketing via Wi-Fi.

Again you must optimize your existing content to the mobile environment. If you have a Website that’s fine, but if it’s not optimized for mobile what good is it if one of the biggest markets in the world the mobile market can not see your site on their screens. It may look great on a laptop or desktop but if it can not be seen on a mobile phone you are killing a potential customer base of thousands even millions of new clients. First educating businesses on Wi-Fi marketing and then showing those businesses how to make the work activities of their employee’s better, faster, and easier- as it is critical to successful mobile ventures to deliver ROI.

You must keep in mind how users needs differ when accessing content on their phones rather than a PC or tablet, in this new mobile world you have to stay relevant. You must continue to find ways to reinvent yourself and stay a step ahead of your competitors.

Examples could be using video instead of long drawn out articles, audio to summarize market research or doctor dictation, short message or sms systems to quickly and easily read a coupon, special, or upcoming event. The ability to send hyperlinks to splash or squeeze pages for more info or an URL directly to a mobile site. How about the ability to take a picture of a QR code that automatically opens up a wifi network to access any pre-configured message or content and the ability for data capture all in the same device. The ability to have retail businesses make professional coupons with a bar code that can be changed on the spot.

This is not a business of selling products this is a business of solutions.
The vision should be to explain to businesses how to do their business better, faster and easier. Once you are armed with the vast potential of Wi-Fi mobile marketing maybe you will be able to help someone else become more efficient, more productive, more interactive and most of all make more money.

Proximity marketing is a business being built on educating people of these technologies first, buy from who you want but learn what the possibilities are for business helping business. Mobile devices are here to stay, they are not the story, they’re just the screens. We are on the verge of a new level of life changing technologies, and as a business, you can not afford to just sit back and ignore the last frontier of marketing.

Article Source: http://EzineArticles.com/6957100

Location Based Marketing – How To Reach More Local Customers

From billboards to costumed mascots, companies have been using location based marketing for years. As technology has continued to grow and change, so have the ways that you can reach potential customers.

What is Location-Based Marketing?

Location Based Marketing allows a business to market directly to its patrons via social media marketing applications accessed through mobile devices. Simply put, if your customers are using a Smartphone, iPad, or other mobile device near your location, you can utilize this local mobile marketing strategy to get them through your front door.

How It Works

With the prevalence of sophisticated mobile devices, the popularity of location-based services social media is growing. Smartphones alone accounted for 19% of all mobile devices sold in early 2010. More and more people are getting involved and connecting on sites like:

* Foursquare

* Facebook Places

* Gowalla

* Loopt

* Google Latitude

* Brightkite

These sites let people “check in” to show others where they are and depending on the service, give them access to a variety of digital interactions. Foursquare users for example, can collect badges based on the number of times they check into a particular place. This type of social media marketing involves taking advantage of these interactions to encourage people to visit your location, make purchases, and recommend it to their friends.

Getting Involved

In order to make the most of location based social media, your company must be listed on a location based social networking website. Each site handles listings a little differently, so it’s important to make sure that the information provided about your company is correct. A quick search of location based social media sites will tell you if you have a listing and if any changes need to be made. If the site doesn’t allow you to update the listing yourself, simply contact them to get your listing corrected.

A correct listing ensures that potential clients can find your business when looking for to places to go when they’re out and about. This can draw both local residents and people from out of town to your company, bringing in customers who might not otherwise have thought to stop by.

How Your Business Can Benefit

There are many ways to utilize location based marketing to grow your business. Depending on your marketing goals, you may wish to:

* Offer specialized coupons to customers the first time they check in

* Create a “digital punch card” that gives a discount or free item after a certain number of check-ins

* Post a customized banner ad or icon to catch the attention of potential clients

* Run targeted promotions for users on specific social media sites

Location based marketing occurs in real-time, meaning that the customer will view a promotion, decide whether or not to act on it, and post comments or reviews all while physically present at your location. By keeping on top of what consumers are saying, you can analyze which promotions are working the best for your company and modify your internet marketing strategy accordingly.

Article Source: http://EzineArticles.com/5408552

Is a Web Beacon Tracking Your Online Activity?

Do you feel insecure, knowing that your online activity is retrieved and tracked through various methods? Do you think this type of data collection is a breach of privacy? Did you know that a pixel tag could track what you view online? Whether you know it or not or even like it or not, there are small snippets of code embedded in HTML emails and web pages used to collect or transfer data about you, what you send through an email and what sites you visit online. You do not physically see this code, but it is there.

Also known as web bugs or page tags, web beacons are often used in combination with cookies. According to the website All About Cookies, a web beacon is typically a transparent graphic image (usually 1 pixel by 1 pixel) that is placed on a site or in an email. This transparent graphic image monitors the behavior of the user. The browser’s cookies or HTTP cookies are used for tracking, by storing user history data. This data collection is used by companies to segment promotional information to send to you or for in-house analytical information. If you turn off your HTTP cookies this will block web beacons from tracking your activity.

Online security is a very sensitive and hot topic nowadays in the business and private sectors. While tracking online activity is nothing new, it is imperative to be mindful of what you reveal in cyberspace. Web beacons analytics account for anonymous visits, but can be detected by viewing the source code of a web page. Personal information can easily be compromised if you are not cautious. Exercise common sense when sharing personal information at all times. Although a lot of information is legitimately collected about you and your activity while surfing the Internet, there remains a small percentage of dishonest cyber-predators waiting to steal and exploit your information if you are not careful about how you expose it online.

Article Source: http://EzineArticles.com/7552094

Location-Based Services – The Right Place And The Right Time

When we are looking for information as potential consumers, we have an aversion to using the phone, per se. How many times have you called a service provider only to go through a sequence of automated messages in an often vain attempt to direct you to the right person? We are told to press one for this and two for that, or we often have to fight with a recorded message which is simply unable to determine what we are trying to say, maybe because of background noise. This is by far the most frustrating type of customer relationship failure you could imagine, yet it still seems a widespread way of trying to do business.

All we want to do is to find out a certain amount of information and, if at all possible, promptly. We may be an impatient society and that is unfortunate, but we are used to getting information and doing things now, rather than later. This is where location-based services can be a perfect mobile marketing solution for today. These services enable the correct amount of information to be delivered to the right person at both the right time and the right place – the perfect solution.

As we carry our mobile phones everywhere the theory is that our location can always be used to notify us of opportunities or give us information that should theoretically be of relevance to us. There are many applications available today which will help us to find our favorite food restaurants in a strange neighborhood. Currently, these might not be wholly interactive, but we’re getting close to the time when SMS proximity marketing will be used by consumers to reach you, the regular customer, to remind you that they have a “special” going on and as you happen to be in the neighborhood, why not drop by?

We’ve all heard a lot about how Google is becoming far more relevant and contextual in the way they deliver online search results to us. We also want relevant, contextual information when we are under pressure, on a journey somewhere and are trying to achieve something. We don’t want to have to beat about the bush and we don’t want to be frustrated. If our mobile devices are going to be as functional as we can imagine in the days and years ahead then they must be constantly “saving our life” in a whole variety of different circumstances and scenarios.

Few small business owners realize that they should be able to use straightforward texting to get nonintrusive messages to good customers at the right time and at the right place for both themselves and for the consumer. So long as the systems are never overdone or abused and always an opt-in situation, doesn’t this sound like an ideal working relationship between buyer and seller? If the objective is to provide positive customer service then it will always be done the right way using this new form of technology. After all, we don’t want the consumer to be as frustrated with mobile marketing as they might be by trying to press two to talk to any representative.

Article Source: http://EzineArticles.com/6127876

Location-Based Marketing – How Small Businesses are Leveraging Foursquare

Maybe you’ve noticed a trend lately on Facebook or Twitter where certain people “check in” at wherever they may be at the time-perhaps the local Starbucks, their neighborhood bookstore or even the post office. At first glance, you may have seen some of your friends and followers doing this and thought, “who cares where you are?”;)

If you are a small business owner yourself, however, you might want to take a closer look at what’s going on.

In most cases, these location-based marketing “shout-outs” are being done via an application called Foursquare. While there are other similar apps out there (such as Gowalla), Foursquare has emerged as the most buzzed-about geo-location tool, and the application you’re most likely to see pop up in your Facebook News Feed or Twitter stream.

What Is Foursquare?

As the official website explains, “Foursquare on your phone gives you and your friends new ways of exploring your city. Earn points and unlock badges for discovering new things.”

While you will often see it integrated with social networks like Facebook or Twitter, Foursquare is not used in the same way as these sites. Whereas you might sign into Facebook or pull up Twitter to see what your friends are talking about, people use Foursquare, primarily via mobile phone, to make a “game” out of letting others know where they are at any given time.

For example, say you’re out and about downtown. You would take out your phone (be it an iPhone, a Droid or a BlackBerry), click on the Foursquare app, and via GPS, you would see a list of all the nearby locations. You would then click on the business where you happen to be and then “check-in,” adding a custom message and posting it to Facebook and/or Twitter if you’d like.

As you check in at new places, stop at multiple places or make repeat visits, you earn points and unlock “badges” in the game. Check in to one place regularly enough, and you get a chance to be named “mayor” of that location.

Sound silly? While on the surface Foursquare may seem easy to dismiss, many small businesses are already embracing it to engage with customers and build loyalty. Foursquare recently passed the milestone of 100 million check-ins, and it even made Entrepreneur Magazine’s annual List of 100 Brilliant Ideas.

How Local Businesses Are Using it

Geo-location is huge in social media, and will continue to boom in the coming years. In fact, at this year’s South by Southwest (SXSW) Interactive Conference it was announced that spending on global location-based services is on track to exceed $7 billion over the next three years.

Realizing this, savvy local businesses are taking advantage of Foursquare by using it to offer specials, discounts and rewards programs to pull in new customers.

To illustrate, here are just a few examples of current offerings by businesses near me:

* Sports Authority in Cherry Hill, NJ: Get a $10 Cash Card towards a purchase as a thank you for being Mayor

* Exit Skateboard Supply in Philadelphia, PA: Get a free T-shirt for your first check in on Foursquare

* Whole Foods Market in Marlton NJ: Free small coffee for the Mayor anytime; plus a free reusable bag on your 10th check-in

* Tortilla Press Cantina in Pennsauken, NJ: Free appetizer on your first visit; Mayor at end of month gets a $20 gift card

Another bonus for business owners using Foursquare? Access to venue analytics tools that will let you explore some pretty cool stats. For example: who the most frequent visitors are, the total number of unique visitors, what times of day people check in, who the most recent visitors are, and more.

What About Online Businesses?

While virtual businesses may not benefit the same as brick and mortar ones, online business owners can still use Foursquare to make connections-the same way they do via other social networking sites.

One example of a virtual biz owner using Foursquare successfully is a Facebook connection of mine, Rebecca Thompson of CLR Virtual Connection. Someone she “ousted” as mayor of a location ended up hiring her after becoming aware of what she did for a living in the process. In another instance, a Twitter follower engaged her after noticing that they often both checked into the same places. That conversation led to a request for Rebecca’s services.

Article Source: http://EzineArticles.com/4983647

Effective Restaurant Marketing – Mobile Marketing for Restaurants and Bars

Competition is fierce in the restaurant industry in today’s economy as restaurant owners are finding it more and more difficult to fill their tables on a nightly basis. It doesn’t matter what the cuisine is or the posh nature of the establishment: the recession has hit this industry hard, to the point where just about every restaurant is scrambling for ways to effectively market themselves in unique manners.

Forget about traditional marketing – studies upon studies show that mobile marketing and campaign video email are the most effective forms of promotion in today’s world. The beauty of location-based marketing is that you can effectively utilize SMS text messages to build an opt-in database of strong and targeted prospective customers much easier than thought possible via traditional print media and do it cost-effectively as well where your restaurant mobile marketing actually costs less!

With that in mind, here are five mobile business-building steps you must take to ensure your restaurant can compete in today’s recessionary times for effective restaurant marketing:

1) Purchase a mobile keyword and brand your restaurant around it. Effective restaurant marketing begins with this step. Your mobile keyword can be a version of your restaurant name or you can make it generic if you’d like (text HOTDEALS to 69302 as an example – but beware, mobile text message marketing has become so popular many strong generic keywords are already taken)

With your mobile keyword in place, create a value offer to entice your future customers to opt-in to your campaigns. (for example, text to 69302 and get 5% off your bill). The better the offer, the more people will opt-in. When people text your offer on their cell phones, they will immediately be sent a coupon to their phones to redeem at your restaurant ( a coupon they can’t forget at home) – and you can market to them in the future whenever you’d like with more valuable offers to keep them coming back again and again.

Reference your keyword on all your promotional items, (website, restaurant signage, business cards, receipts, billboards, and yes even print advertising if you still can’t make the break from traditional advertising) and you’ll build your opt-in database very quickly.

2) Create a barcode scan to deliver content. 2D Barcodes can deliver any content you’d like directly to a user’s mobile device including videos, texts, social media messages, mobile coupons, even your entire menu, all by simply using the camera on your phone as a scanning device and downloading the mobile scanning software for free. Mobile marketing barcode scanning works fantastically for restaurant marketing because it turns untrackable advertising into trackable data. The possibilities for restaurant mobile marketing using barcode scans are limitless and because it’s so new to the market, your customers are sure to be amazed at their ease of use and convenience. They also provide a “wow factor” second to none and will skyrocket customer loyalty and incremental sales since an amazed customer is a repeat customer.

3) Develop a video for your website and upload it to YouTube. This seems obvious as YouTube is now the #2 search engine on the internet, which means if you don’t have some kind of presence on YouTube, you are missing out on a very powerful (and free) source of potential customers. It doesn’t have to be an elaborate production either, perhaps just a 1 or 2-minute video of a tour of your restaurant and maybe some shots of food preparation in the kitchen – perhaps even include your keyword offer and your 2D barcode scan! The key is if you tag the video correctly and learn how to rank your video for relevance, you’ll see a great amount of traffic to your website as a result of video marketing.

4) Incorporate mobile marketing campaigns to drive reservations to your restaurant. The goal of the above steps is to grow your opt-in permission based marketing list. Now you need to stay in touch with these people with a variety of value-added updates or offers. Depending on how you setup your lead captures, you can send video emails to your subscribers or send them text messages – the point is to interact and turn them into customers (or repeat customers hopefully). For example, if your restaurant is hosting some kind of benefit or charity event, you may want to blast out a message telling people not to miss it and make their reservations right now.

Or create a mobile campaign advertising on mobile devices where your ad is shown and clickable for immediate reservation capabilities. Again, the possibilities are endless. Consult with a mobile proximity marketing company for best practices on how to make this work to your advantage.

5) Develop an app for your restaurant for download to mobile devices from the iTunes store. Remember how we mentioned how popular YouTube is? Well, there are literally thousands upon thousands of downloads from Apple’s iTunes store each day on just about every subject. Perhaps someone may find your app while searching for “restaurants” on iTunes? It’s entirely possible and a good app can do wonders for your brand awareness.

Just about every restaurant has their own website, some are marketing via video, and much more are diving into text message marketing. However, iPhone and iPad application marketing is just about untouched and makes for a phenomenal opportunity for effective restaurant marketing for restaurant owners looking to be on the forefront of a new and exciting internet marketing technology.

Article Source: http://EzineArticles.com/5061146